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Calling All's LABEL time!

This is it beer fans...our first BEER LABEL and it is an incredible photo of Okotoks' iconic Olde Towne Clock, seen in movies and adored by the locals and visitors alike! This is just one of MANY labels we will be creating and this one, our inaugural label, will be affixed to our CROWLERS!

Don't know what a CROWLER is?

The oxford dictionary defines a crowler this way:

Crow·ler - A large aluminum can used for craft beer, typically able to hold around two pints.

With 32 ounces (936 ml) of capacity, crowlers were designed to give craft beer lovers an alternative to glass growlers for taking home their favourite brew from the breweries they visit and are often shared between friends...because let's face it, beer is always better with someone else and this is a lot of beer!

When we open our doors, the only way you will be able to take home our brews will be in crowlers (like these) or growlers, until we are ready to can them for distribution to your favourite beer store.

Soooooo...we need to get some more labels made up and that's where YOU come in.

We have a handful of photos of our beautiful town like this one that will get us started, but we know there are some talented photographers out there that can get more for us!

With the mind-blowing scenery in Okotoks like the rolling foothills, the mountains, the Laurie Boyd pedestrian bridge, the Sheep River, and so much more...and we need photos of them all!

Sooooooo...we are asking for YOUR photos! We don't care if you're completely inexperienced...if your photos are beautiful, they may be chosen to adorn our beer cans!! All we ask, is you keep your subject matter IN OKOTOKS and our surrounding area because ours will be a community brewery. We feel defined in large part by the community we plan to serve so it only makes sense that the community be a part of our branding.

So how will this work? you have a photo of ANYTHING in Okotoks that you love (I seem to remember an incredible picture of lightning taken during a summer storm in Okotoks last summer that was sent around Facebook), send it to us at with a short bio of who you are, why you took that picture and if you have a website, a link to it so that if your photo is chosen to be on ANY of our beer labels, we will add your info to our web page so others can find your amazing work. If your photo is chosen for one of our beer labels, you'll also enjoy a $200 bonus!

BUT that's not it...we will be displaying entries on our social media sites for a FAN FAVOURITE even if you're photo is not chosen to adorn our cans, it may be a fan favourite and win a $100 prize anyway!

Now...before I leave you for the boring, legal details (below), just know there are no fees to enter and nothing to lose so PLEASE don't be shy...submit your photos!!! If you're local to the area, you likely love it as much as we do so SHOW IT OFF!

Good luck!!


Now...for the boring (legal) stuff:

All entries must be photographs taken in Okotoks.

The entries are open to all residents of Canada, age 18 years and older.

Hub Town Brewing Company Inc. reserves the right to close to entries or modify these rules at its discretion. No purchase is necessary.

FORMAT Entries are to be digital photographs and submitted electronically.

Cropping of photos is permitted, tonal or colour corrections are acceptable and even encouraged. Borders, frames, text or other graphic treatments are not permitted. If chosen, the photographer will be asked to submit a high-resolution file suitable for print reproduction (of at least 300 dpi at 8 x 12 inches (2400 x 3600 pixels).

Take photos of: beauty shots of landscapes, waterscapes, structures, streets, etc; People – individuals of any age, capturing character and spirit and a little fun; Seasons - Winter, Spring, Summer and Fall; Outdoor adventure - capture the fun of an outdoor activity. Cycling, hiking, paddling - you name it!

Fan Favourite – Fan Favourite will be chosen by Hub Town Brewing Company Inc. from the top 10 photos with the most votes on social media.


LABEL WINNER: $200 CDN awarded to those who have their photo chosen to adorn one of Hub Town's labels, plus a write up on Hub Town Brewing's website with the winning photo, bio and link to winner's website (if applicable)

Fan Favourite: $100 CDN awarded to the photo selected by Hub Town, from the top 10 photos with the most votes on social media

ENTRIES AND IDENTIFICATION Photographs entered must not have been previously published. Individuals may win in multiple categories. Entrants must own all rights to the photographs submitted. As such, entrants hold Hub Town Brewing Company Inc. harmless from any breach of copyright. Photographs that violate or infringe upon another person's copyright are not eligible. For a photo in which a person is recognizable, a model release is required. Model releases are the responsibility of the entrant and must be presented in the event the photo is a winner. Entries must be submitted via email as outlined above. Hub Town reserves the right to place the entry in the appropriate category. Hub Town Brewing Company holds the right to disqualify entries with inappropriate content. Hub Town reserves the right to publish all entries with supporting bios on social media as received.

PUBLICATION Winners' names and photographs will be published on Hub Town Brewing Company Inc. reserves the non-exclusive right to publish any entry and/or use any entry in promotional and advertising materials. Photos published will be credited to the photographer where possible. Winners may be asked to participate in other Hub Town marketing initiatives related to promoting the brewery.


Sunday, August 31st, 2019 at 9:00 pm (MST) is the deadline for submissions.

JUDGING The photos chosen for beer labels will be selected by Hub Town Brewing Company Inc.

The winner of the Fan Favourite will be chosen by Hub Town Brewing Company Inc. from the 10 entries with the largest number of votes accumulated over the course of the contest via SOCIAL MEDIA. We reserve the right, at our discretion, to disqualify or discount any entrant, image or vote connected to votes cast by unfair means. Winners will be notified by email ONLY.

RESPONSIBILITY Hub Town Brewing Company Inc. cannot be held responsible for entries that are lost, damaged, or delayed during transportation nor for any failure of the website during this contest. Nor is it responsible for any problems or technical malfunctions of computer online systems, servers, access providers, computer equipment, software or any email, online or internet entry lost due to technical problems or traffic congestion on the internet or at any website or any combination thereof, including any injury or damage to an entrant’s or any other person’s computer or property related to or resulting from playing or downloading any material in the promotion.

COPYRIGHT NOTICE With regard to any photograph submitted, the entrant, or the owner of copyright in the photograph, retains copyright. By uploading or submitting any photograph to this contest, the entrant grants (or warrant that the owner of such materials expressly grants) Hub Town Brewing a royalty-free, world-wide, perpetual, non-exclusive license to display, distribute, reproduce, and create derivative works of the entries, in whole or in part, in any media now existing or subsequently developed, for any Hub Town Brewing purpose, including, but not limited to advertising and promotional materials, its website, exhibition, and commercial products, including but not limited to Hub Town Brewing publications. Hub Town Brewing will not be required to pay any additional consideration or seek any additional approval in connection with such uses. Entrants with chosen photographs are required to sign a release containing the above conditions.

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