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Our Hands are LITERALLY the plan is changing.

To say our hands are tied is a cruel understatement. But here we are...

At 10:30 pm last night, and after just under TWO THOUSAND of you (1943 of you to be exact - and counting) read our BLOG post announcing our "plan" to address the restrictions going into place today, we received an email from our Alberta Small Brewers Association (of which I am a board member), that made it clear Hub Town would NOT be able to go forward as we had planned...gut punch received.

Sound a little dramatic? Yup! And in true dramatic fashion, we (figuratively) "put on" our half masks (reference from Phantom of the Opera that our kids know well), and wallowed in self pity for a while...all day in fact. Not because our business will suffer...we know that what we choose to go forward with will mean the survival of Hub Town. The pity party is for the relationships and comradery that will be lost when we divide our beer family into two.

It may sound naïve, but we truly believed we could get through this without hurting anyone. In fact, hundreds of you have reached out by email, social media and even by phone to text or talk to us, praising yesterday's BLOG that shared with you, our "plan."

You agreed it was, "well thought out," "kind," and "fair." You agreed that what we had planned, protected all of us...was inclusive of all of us...and would keep Hub Town alive.

Those in charge however, we will be changing it survive.

To begin with,

  • Hub Town will be CLOSED TUESDAY, September 21st/2021 so that we have the time needed to rebuild the go-forward plan for our team

On Wednesday, September 22nd/2021, Hub Town will REOPEN and implement the Restriction Exemption Program AS SPECIFIED by the Chief Medical Officer of Health for Alberta.

What has NOT changed is:

  • IF YOU'RE COMING IN TO GRAB BEER OR MERCH TO GO, you will NOT be required to show proof of vaccination, vaccine exemption, negative PRC or Rapid Antigen Test nor a note from your doctor indicating you have natural immunity.

  • IF YOU ORDER OUR BEER ONLINE, we will still be DELIVERING IT FREE OF CHARGE until the world finds its way to allowing ALL of you back into the Hub where you belong!

What HAS changed is:

IF YOU'RE COMING TO ENJOY A BEER ONSITE with us, or participate in ANY EVENTS (inside or outside), you WILL be required to show

  • proof of vaccination;

  • proof of vaccine exemption;

  • a negative PCR or Rapid Antigen Test; or

  • a note from your doctor indicating that you have natural immunity

We used to teach our kids to try and "walk a mile in someone else' shoes"...and I know we can do that now, as we all try to do what's right, and survive a time that is beginning to stretch beyond our sci-fi imaginations?

In some cases, lives are at others, businesses are in jeopardy...and in others, families can't even feed themselves.

We know that you, our beer family, will have compassion for our decision and for those making different decisions all around you...because you are willing to walk in their shoes. We know you won't hate and boycott each other...we know you will find common ground, that we are all suffering in our own way. We know that YOU KNOW, everyone's pain is valid, real and significant.

So, as we implement these stronger measures in hopes of helping ease the pain on our health care system (because I need to know if Mark has a heart attack, he will have a place to go that can save him), that we also need to help families, businesses and everyone affected by these measures, survive too.

We are beer family...lets not screw that up.

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100% behind you guys. You will continue to get our business whenever we are in town. Thank you for all you do and keep up the fantastic experience that we always have there.



Melody MacMillan
Melody MacMillan
Sep 21, 2021

I wish that those businesses like yours would close up shop on the days that protest rallies are being held to show support and protest with us. Be vocal with the government and chamber of commerce about the business that you are losing. We all know that you are fighting with us, so showing support with us ..all the pubs and restaurants by doing these little things would really help us change things like what happened in Russia and the UK. We all understand that situation that you are in.


Sep 21, 2021

This is truly and impossible and gut wrenching decisions anyone would have to make and the town and your beer family from far and best knows that you didn’t come to this decision easily. Your realness ( is that a word? It is now) and transparency through all this 💩 is genuine and can be felt even in reading your blog posts. We got you Hub Town and when I can afford to drink more 🤣 I will be sure to support you!


Robin Mitchell
Robin Mitchell
Sep 21, 2021

I'm so sorry to hear that you've had no choice and are required to implement these measures. I know that you tried desperately to ensure that you were inclusive as possible & the government has made it impossible for businesses to operate without forced segregation. We all know this IS NOT what anyone, least of all you & Mark want, but you must do what is best to ensure your livelihood is not at risk. So many hugs to you!!!

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